Start-up Ligerine Business
Launching a business involved meticulous planning and execution across various domains, including designing, brand management, logo design, logistics, CRM, and financial control.
Link: NightCat.Whisper
Starting a sexy lingerie business on RED and WeChat was a strategic and engaging endeavor that yielded impressive results. Within two weeks, the goal of securing at least 100 followers on RED was met by consistently posting twice a week.
Each post was carefully curated to capture the audience’s attention, resulting in over 500 impressions per content. The use of visually appealing images, intriguing captions, and interactive elements such as polls or questions played a crucial role in achieving this.
Simultaneously, on Instagram, the target of gaining 1,000 followers within five weeks was successfully reached through captivating posts, stories, and collaborations with influencers. Maintaining a consistent posting schedule kept the audience engaged and returning for more. Additionally, active engagement with followers through comments and direct messages helped build a loyal community. As a result, at least four clients were attracted for further consultation, setting a strong foundation for the lingerie business.
As Shown the main communication and promotion channel for the business:
The themes presented in the NightCat whisper profile on Xiaohongshu revolve around personal growth, self-improvement, and well-being, with a focus on sex positivity and happiness. Here’s an expanded view of the themes and their potential
Building a Loyal Following
Collaboration Opportunities Offering
Positive Social Impact
I began by crafting unique and appealing designs that resonated with the target audience, ensuring each piece stood out in the competitive market. Brand management and logo design were crucial in establishing a strong and memorable brand identity, which was consistently reflected in all marketing materials and communications.
The Business Values Equal Opportunity, and embraces Sex Positivity. Elegant, Supportive and Empowering are the key elements for corporate value.