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karma Klub Case

Karma Klub

Tzu Hsuan Chen, Zhongyi Jiang as the main contributors.

Karma Klub is a premier nightclub strategically positioned in the vibrant seaport district of Boston.

The primary goal of Karma Klub is to establish itself as a profitable venture in the heart of Boston.

The nightclub aims to achieve this objective by creating an enticing ambiance that seamlessly blends exceptional entertainment with exquisite offerings.

Dedicated to offering an unparalleled experience.

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Along this project, we analyze existing Boston popular nightclubs and categorize based on audiences income, age and event frequencies, more importantly, we define our value, mission and our competitive advantages.


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